IN – One-Stop Shops for Wellness
The appeal of going to only one place that offers different holistic and/or wellness modalities that we’d normally have to drive all over town for, not only feeds people’s need for convenience, but it also creates a community within each of these centers.
Millennials are a generation fascinated by self-actualization, self-improvement, community and in finding spaces that enable them to experience all these things together. According to Forbes [ref.4], millennials – now the largest generation by population – are the driving force behind the rapid growth of the wellness market, with 78 percent of millennials choosing to spend money on experiences rather than “stuff.”
What makes this a trend that’s not likely to go away anytime soon is that it’s not just the millennials that this concept appeals to. For those in the older generations that are also conscious about their health, who wouldn’t necessarily sign up for a ‘new age hippie’ wellness workshop, are coming in to get a healthy bite to eat and find themselves in a place where they can explore different wellness modalities that they would have never felt comfortable seeking out independently.
OUT – Detoxing / Colonic Irrigation
Detox has found its own mainstream definition in the form of a restricted short-term diet that usually involves abstinence from certain foods and drinks, and may also be accompanied by elaborate health and beauty regimes, like juice detox, colon cleansing and detox massages, to name a few. Detox, in the true medical sense, is used to refer to removing harmful and addictive substances, such as poisons, drugs and alcohol, from the body. But this is a far-removed concept from the modern pseudo-medical phenomenon of ‘detoxing’. In fact, most of these concepts fail to identify which kind of toxins they are even referring to, which leaves the whole commercialised detox principle open to call its legitimacy into question. [ref.6, ref.7, ref.8] Specific organs, such as the liver, kidneys, digestive system, lungs, skin, and our gut bacteria work efficiently to make sure we are getting rid of these toxins constantly and without adverse effects. The concept that we build up an accumulation of waste or toxic products is, for the majority of us, simply not true. To take it one step further, not only is there no evidence to support that fecal matter builds up in the colon, nor are the toxins from this purported build up able to seep into the blood stream, and thus there is nothing to cleanse, but colon irrigation has been found to be harmful. [ref.9] Colonic irrigation washes away beneficial bacteria that aid in digestion and elimination. It can lead to problems with elimination while putting you at risk of tearing your colon and contracting a possible deadly bacterial infection if the equipment is not properly sterilized. Colonic irrigation performed outside of hospitals is completely unregulated.